Case Study - Strategic Leadership Example | Topics and Well Written Essays - 1250 words - 2

- Strategic Leadership - Case Study ExampleMaytag always thrived on spirit and remained customer-focused for its strategic predispositions. If a firm is operating along diverse job lines with a wide portfolio of products exclusively not able to assure tint, even the broad line strategy fails because the proposition satisfies organizations military control and profit motives. On the contrary, if a firm operates in a single line of business and allows multiple communication streams to its customers, chances of its success are more likely on the grounds of focus on core competencies, clear vision and craving for customer loyalty by means of enhanced quality and performance every time. The strategy of Maytag matched this philosophy where its planning was aligned with supplier collaboration, involving other business entities in the decision making process of the company and a streamlined supply chain with monitoring and watch at all levels. Such factors accounted for the unprecedent ed growth and superior performance of Maytag Corporation. Question 2 in the first place also, Maytag tried to carry on with the farm machinery and refrigeration business in conjunction with its airstream business. However, the escape at that time was not accompanied by need of growth and expansion as was make during 1980s. Saturation of the laundry market compelled Maytag to revisit its decision of expanding its product line and foraying into related appliance market. though refrigeration and home appliances were the two options available for Maytag to diversify, the latter seemed more lucrative as refrigeration had already been dropped off by Maytag. This might have made the former proposition cloudy and doubtful for Maytag. Secondly, the study rationale behind Maytags entering into the appliance market was to encash the availability of numerous technological growth opportunities and bargaining power from suppliers prevailing. Maytag was already a reputed name in the market a nd had close connection with suppliers, break dance control of consumer psyche and brand image of a quality and price conscious company. These factors would definitely benefactor Maytag replicate the legendary performance in the appliance sector as it had done in the laundry business. As such, with resources intact, Maytag should proceed to broaden its product line. In doing so, Maytag can provide greater number of connecting points to its customers with that of its business propositions and fill in the gaps with its value added products. Its collaborative relationships with suppliers and inter-functional departments will help in maximizing revenues and reducing be through business excellence and experience. Question 3 Broad line strategy emerges after a company has performed well in serving a single market of the entire segment. In Maytags case, it is the Numero Uno leader in laundry segment of the home appliance market and its strategic competencies of superiority, customer-ori ented philosophy, in-house production capabilities and comprise economies are but obvious. Unlike laundry business, other appliance segments are characterized by technology, investment and changing consumer demands. In this light, Maytag has the alternative of either going for a licensing venture or a strategic bond or acquisition. In the case of former, licensing will enable Maytag to concentrate on